Client Accounts
In the words
of the families.
What principals say about their experience working with selasihga — in their own words, without embellishment.
Back to HomeWhat principals say
I was hesitant about bringing someone from outside to look at the business. We have been in this trade since my father's time and I was not sure what an advisor would actually see that we could not. But the reading Ahmad prepared was something else — he identified a question about our main supplier arrangement that I had been avoiding for two years. It was in the document, plainly stated, and it helped me start a conversation I should have started earlier.
The nine weeks felt like the right amount of time. Ahmad visited us twice during the busier weekend trade and once on a quiet Tuesday, which I think gave him a more honest picture. The written advisory is practical — there are no grand recommendations, just clear observations about our staffing arrangement in the peak season and one specific point about a supplier whose terms had quietly become unfavourable. We have acted on both.
Running a small guesthouse in Melaka means you are very aware of the seasonal pattern. What I was less aware of was how much of our exposure came from a single group booking relationship that I had not properly examined. The advisory put this in writing in a way that made it easy to discuss with my brother, who handles a different part of the operation. The document became a shared reference for us.
I engaged selasihga for the Strategy Reading at a point when I was genuinely uncertain about the direction for the year. The fee was reasonable and the process was less intrusive than I expected — two proper conversations and then the document. What I valued most was that the summary did not tell me what to do. It set out the questions clearly and left the decisions to me, which is exactly what I wanted.
The confidentiality was important to me. I have been in this trade for nineteen years and I am careful about what I share with anyone outside the family. Ahmad was clear from the first conversation that nothing we discussed would leave the engagement. I found I could speak more openly than I expected, and the written summary reflected that. It is a document I keep on my desk.
We used the Continuity Advisory when my father and I were trying to work out a framework for the next few years. The pace was slower than I expected at the start, but I came to appreciate that. It takes time to understand a firm's actual governance — not the formal structure, but how decisions are actually made. The framework document became the starting point for conversations with our lawyers that we had been putting off for years.
Three engagements in outline
These are illustrative accounts, not identifiable client records. Details have been adjusted to preserve the confidentiality all clients are owed.
Case Study — Strategy Reading
A trading family at a quiet crossroads
The situation
A second-generation import trading firm, operating for 24 years. The principal was considering expanding into a related product category but was uncertain whether the firm's current supplier and customer base supported the move. Internal discussions had become circular.
What we did
Over four weeks we held two extended conversations with the principal and one with a senior family member. We reviewed the customer concentration pattern and the supplier mix. The written summary identified three questions worth considering before any expansion decision was made.
The outcome
The principal decided not to expand that year. The summary had made clear that one existing customer relationship represented a concentration risk that needed addressing first. Twelve months later, having resolved that issue, the firm proceeded with a more measured version of the expansion.
Case Study — Heritage Retail Advisory
A heritage shop under seasonal pressure
The situation
A family-operated heritage goods shop on Jonker Street, operating for 17 years. Margins had tightened over two years and the principal attributed this to rising costs. She was unsure whether the staffing arrangement was contributing to the problem.
What we did
Three site visits across different days of the week. Conversations with the principal and two long-standing staff members. The nine-week advisory examined the staffing pattern against the actual trading rhythm and reviewed three supplier relationships.
The outcome
The advisory identified that the margin pressure was coming primarily from one supplier whose terms had changed two years earlier without adequate renegotiation. The staffing arrangement was found to be reasonable. The principal renegotiated the supplier terms within two months of receiving the document.
Case Study — Continuity Advisory
A firm preparing for the next generation
The situation
A third-generation family firm with two prospective successors whose understanding of their future roles differed significantly from each other's and from the principal's expectations. The principal had avoided the conversation directly for three years.
What we did
Over six months, conversations with the principal, then separately with each prospective successor, then together. We documented the firm's governance as it actually functioned and prepared a written framework outlining the key questions the family needed to discuss.
The outcome
The framework became the agenda for a series of family conversations over the following year. The principal engaged their lawyers six months after the engagement concluded, using the continuity document as the starting brief. He told us it had shortened the legal process considerably.
Get in touch with the practice
75200 Melaka
Sat: 9:00–13:00
Professional recognition
2023
Recognised by the Melaka Chamber of Commerce for contributions to family business governance in the southern region.
2020
Affiliate member, Institute of Business Advisers Malaysia (IBAM). Certified in family business succession planning.
2018
Featured in a Melaka State Economic Planning Unit roundtable addressing family business continuity frameworks.
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